A new industrial development in Brisbane’s coveted Australia TradeCoast precinct is already proving a hit with buyers, with more than 60 per cent of the project sold or under offer before its official launch.
Located at 344 Fison Avenue East, Eagle Farm, SmartStores@Eagle Farm is a boutique collection of 16 premium industrial and commercial strata units developed by B.P. Wharton, with 10 units already sold or under offer during the pre-marketing campaign.
The strong early result reflects ongoing demand from owner-occupiers and investors seeking modern industrial ownership opportunities in established inner-Brisbane locations where new strata supply remains scarce.
Premium Industrial Product for a Changing Market
Developed under B.P. Wharton’s established SmartStores brand, the project has been designed by Brisbane architecture studio byCulprit and will be delivered by Pekaro Projects.
The development comprises units ranging from 98sqm to 354sqm, incorporating:
- High-clearance warehouse accommodation
- Fully fitted mezzanine office spaces
- Premium internal finishes
- EV charging capability
- Smart building technology
- Secure on-site parking
- Kitchenette and bathroom amenities
B.P. Wharton Group Development Director Jack Brinsmead said the early sales success reinforced demand for a more sophisticated industrial product.
"The early response has been exceptional and speaks to the strength of demand for premium industrial ownership opportunities in core Brisbane locations," Mr Brinsmead said.
"SmartStores has been created to move beyond the traditional industrial unit and deliver spaces that modern businesses are proud to own and operate from."
Location Continues to Drive Demand
Positioned just minutes from Brisbane Airport, the Gateway Motorway, Hamilton, Ascot and the rapidly evolving Northshore precinct, SmartStores@Eagle Farm benefits from one of Brisbane’s most sought-after industrial locations.
The project also sits adjacent to the Merlo Coffee roasting facility and café, providing a level of amenity rarely associated with industrial developments.
RWC Queensland’s Paul Anderson said buyer expectations had evolved significantly in recent years.
"Industrial users are no longer looking only at warehouse functionality. They are also considering the day-to-day experience for staff, clients and customers," Mr Anderson said.
"The adjoining Merlo Coffee facility and café gives the project a genuine lifestyle and amenity edge, which has been a major point of difference throughout the campaign."
Scarcity Continues to Support Buyer Activity
According to RWC Queensland’s Andrew Doyle, the speed of buyer activity demonstrates the depth of demand for quality strata industrial assets across Brisbane.
"The level of absorption achieved before the formal launch says a lot about the scarcity of this type of product," Mr Doyle said.
"Quality industrial units in tightly held locations are continuing to attract decisive enquiry from both owner-occupiers and private investors."
Tidal Property’s Ryan Hipwood said buyers were increasingly seeking industrial assets that offer flexibility, presentation and long-term appeal.
"We are seeing a clear shift toward industrial spaces that offer more than just storage or warehousing," Mr Hipwood said.
"Buyers are responding to projects that provide flexibility, presentation, amenity and a strong location story."
Fellow Tidal Property agent Dax Roep added that SmartStores’ design-led approach had helped distinguish it from traditional small-format industrial developments.
"Projects of this calibre are rarely offered in Eagle Farm," Mr Roep said.
"The combination of architectural quality, premium inclusions and a position within one of Brisbane's most established industrial precincts has created genuine urgency among buyers."
Construction Underway Towards 2026 Completion
With strong sales momentum already established, SmartStores@Eagle Farm is expected to continue attracting interest as the remaining units are released to market.
Construction and registration of titles are anticipated in December 2026, with the project jointly marketed by RWC Queensland and Tidal Property.
As industrial supply remains constrained across Brisbane’s inner markets, the early success of SmartStores@Eagle Farm reinforces the continued appetite for premium industrial ownership opportunities in established locations.
View the listing here: https://www.commercialready.com.au/properties/344-fison-avenue-east-eagle-farm-qld-4009-32243
