Ready Media Group has expanded its international distribution network into Dubai and the UAE for the first time, extending its commercial property campaign reach across six international markets.
The move comes as offshore investment in Australian commercial real estate continues to climb.
MSCI’s Australia Capital Trends report shows international investors accounted for 40 per cent of direct acquisitions in 2025, deploying $19.7 billion into the sector across the year. Total transaction volumes reached $49.8 billion, up 6 per cent year-on-year - the second consecutive annual increase.
While capital from the United States, Japan and South Korea continues to dominate large-scale acquisitions, Gulf investor activity is rising sharply, particularly across A-grade commercial buildings, retail assets and development sites across Australia’s major markets.
That momentum is being fuelled, in part, by a rapid concentration of globally mobile wealth in the region.
The UAE has emerged as one of the world’s largest destinations for wealthy migrants, with Henley & Partners recording 9,800 net millionaire inflows into the country during 2025 alone.
Conditions in early 2026 have further heightened interest in stable offshore markets, with Australia continuing to attract attention for its legal framework, political stability and transparent property sector.
Recent federal government restrictions on established residential purchases by foreign buyers are expected to redirect offshore focus toward commercial assets and development opportunities.
Australian Agents Gain a Direct Line into Gulf Capital
To capitalise on the growth, Ready Media Group has added Dubai and UAE audiences to its Global Social Amplifier, an international distribution product available as part of the company’s Gold Max campaigns.
The platform simultaneously distributes campaigns across Australia, the United States, the United Kingdom, Canada, the APAC region, and now the Gulf, using targeted advertising across Meta and LinkedIn.
For Australian agents, it provides a direct channel into high-net-worth buyer segments and offshore investor groups seeking commercial and development assets, which rarely surface through domestic campaign channels.
RWC Queensland Managing Director Tom Barr said the Global Social Amplifier had broadened the company’s exposure and deepened engagement with its target buyer market.
“It helped generate stronger competition and contributed to an outstanding result for the vendor,” Mr Barr said.
Robert Dunne, Director at Savills Brisbane, said the platform had opened new enquiry pathways for commercial assets and development sites.
“Ready Media’s Global Social Media Amplifier generated valuable engagement with offshore groups we had not previously connected with,” Mr Dunne said.
“As a highly cost-effective enhancement to their Gold Max package, it has delivered strong results across multiple campaigns. We now include it as a standard component in the marketing schedule for our A-grade sites and assets.”
To find out more about the Global Social Amplifier and how it can expand your campaign reach, contact Ready Media Group today.
