After being in the property marketing field for over eight years, a recent shift in our marketing automation suite has unearthed a better understanding of our audience base, shedding light on new insights to give us a renewed focus on residential development sites.
Whilst DevelopmentReady is steadfast in delivering strong results to its national commercial client base, we have recognised that there is a great opportunity to deliver exceptional value for residential listing agents, in conjunction with our current commercial offering.
When DevelopmentReady first launched in 2015 (then known as PermitReady), its primary focus was on showcasing residential opportunities, and through that, we have retained a powerful user base of residential developers.
We have found that of our more than 40,000 verified developer subscribers, around 40% are seeking residential development opportunities, with a strong appetite for two-plus townhouse development opportunities, residential greenfield opportunities, and small-scale apartment and mixed-use opportunities.
Our renewed focus on residential development opportunities grants both developers and agency clients the ability to use our platform as a one-stop for all development opportunities, Australia-wide. This will increase market coverage for agents while allowing our developer audience a greater breadth of opportunities when planning and executing projects.
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