In real estate marketing, it is without doubt a truism that generating qualified enquiries to your vendor’s property is king.
Building upon our organically grown audience over the past twelve months, Development Ready has recently partnered with Australia’s leading property news portal theurbandeveloper.com to expose our client’s properties to more eyes than ever before – a partnership that already has yielded an enormous upswing in traffic growth and a substantial increase in enquiry levels to each of our listings.
This unique partnership between two purpose-built, industry platforms enables Permit Ready to exclusively showcase our featured property listings on the home and inner pages of The Urban Developer – connecting directly with active participants of the property development industry.
Whilst implemented by both portals less than a month ago, the new integration has already had a substantial impact upon not only the level of new, highly targeted leads to properties, but also on daily number of new subscribers – heightening the level of exposure our weekly eDM receives.
Permit Ready’s head of innovation Simon Dewey said “the latest integration with theurbandeveloper.com has allowed us to piggy back of their mammoth traffic of over 100,000 active users per month”.
“We have seen instant growth in all aspects of our campaigns, enabling us to broadcast our agent’s listings to not only our own database subscribers, but also to the enormous pool of property developers who use theurbandeveloper.com each day”.
Based on feedback sought from throughout the real estate industry, one of the core challenges for agents with development sites is being able to drive developer and investor specific traffic to their listings, rather than unqualified leads offered by more generic portals.
“Unlike traditional portals, we do not take a shotgun approach when it comes to marketing – we are thoroughly results driven in every aspect of our operations” Mr. Dewey said.
“We continue to provide innovative ways to showcase our clients’ listings to an audience that are genuinely seeking out these types of opportunities”.
To find out more about how to showcase your property campaigns through our exclusive marketing channels, please contact the Development Ready team below.
Ph: (03) 9631 5476
