A rare opportunity has emerged in one of Melbourne’s most tightly held commercial precincts, with the long-time headquarters of Big Red Group, Australia’s largest online experience marketplace, now being offered for sale.
Located at 25 St Edmonds Road, Prahran, the 756 sqm* dual-level freehold offers a rare combination of premium space, turnkey fit-out and six secure on-site car parks — a true luxury in a market where parking is scarce and ownership opportunities are even scarcer.
Located at 25 St Edmonds Road, Prahran, the 756 sqm* dual-level freehold offers a rare combination of premium space, turnkey fit-out and six secure on-site car parks — a true luxury in a market where parking is scarce and ownership opportunities are even scarcer.
Prahran is renowned for its vibrant mix of retail, hospitality, and creative industries, yet its commercial property market remains one of the smallest in Melbourne. Opportunities to secure a freehold building in this postcode are extremely limited, with demand driven by the area’s proximity to Chapel Street, Greville Street, and High Street, as well as exceptional transport links and lifestyle amenities.
Currently owner-occupied by Big Red Group, the building is ready for immediate use, featuring expansive open-plan work areas, multiple boardrooms and meeting rooms, kitchens and bathrooms on both levels, and abundant natural light from two sides. The Activity Centre Zone (ACZ) zoning provides flexibility for a range of future uses, including office, retail, residential or mixed-use (STCA), while the 536 sqm* landholding offers longer-term development potential.
Dylan Kilner of Stonebridge Property Group said, “Owner-occupied freeholds of this scale in Prahran are incredibly rare—particularly ones that come with six secure car parks. The combination of location, quality fit-out and future potential will be hugely appealing to both business owners and investors.”
Mark Harris of Marshall White noted the property’s potential beyond its commercial appeal. “The building’s proportions, natural light, and dual-level layout lend themselves perfectly to a conversion into a spectacular luxury residence. With six car parks, high ceilings, and a location that is moments from Chapel Street, it could easily become one of Prahran’s most impressive private homes.”
The sale is being handled by Stonebridge Property Group’s Dylan Kilner and Max Warren, together with Mark Harris and Justin Long from Marshall White, ensuring the property receives maximum exposure across both owner-occupier and investor audiences.
25 St Edmonds Road, Prahran is being offered via Expressions of Interest closing Thursday, 18 September 2025 at 2:00pm (AEST).
