As we drive into the new year, the commercial property sector is witnessing a surge of promising activity. Overall, on Ready Media Group portals, listing volumes have doubled (compared to the same time last year), and importantly, buyer enquiry levels are robust throughout both metro and regional areas of Australia.
The true litmus test for the resurgence of buyers lies in the volume of transactions throughout the first half of 2024. I believe this indicator will reset market dynamics, establishing new price points and reigniting trading momentum.
Within Ready Media Group, we are committed to continuous innovation to ensure that our products not only meet but exceed industry demands and effectively contribute to driving client successes. The following are key recent developments and achievements we're excited to share:
Enhanced Buyer Enquiry: We've experienced a remarkable 130% growth in enquiries (compared to the same time last year). A key contributing factor is our industry-leading mandatory mobile verification process, ensuring the highest quality of buyer leads.
“InstaDocs” Technological Advancements: Our cutting-edge DataRoom solution, “InstaDocs”, continues to deliver significant benefits for prospective property buyers and the property industry as a whole. Since inception, it has contributed to up to a 20% increase in buyer enquiries by facilitating quicker access to crucial property-related information, thereby expediting the due diligence process.
Creative Evolution: Our dedicated in-house creative studio has undergone a rebranding initiative, now known as “Rooftop Studio”. Over the past six years, we've had the privilege of crafting identities for some of Australia's most iconic commercial property sales campaigns and related industry brands, and now, it's time to provide an identity for our studio.
CommercialReady’s Emerging Trends: During the last quarter, we witnessed an improving landscape for tenanted investments, particularly in sectors such as agriculture, child/health care, and hotel/leisure, which is supported by increased buyer search activity on our CommercialReady platform.
Cutting-edge Marketing: Our industry-first, unique, multi-channel, integrated marketing approach, merging portals, personalised email program, trade publications, third-party media partnerships, and precise social media targeting consistently exceed industry benchmarks. This strategy guarantees effective communication and engagement, aimed at generating high-quality enquiries.
We continue to dedicate ourselves to providing exceptional service through our industry-leading account management team. Myself and the entire Ready Media team are eagerly looking forward to collaborating with you and your team throughout the year ahead.
Best Regards,
Nick Materia
CEO
